Internet marketing Abbreviations


marketing terms


  • 101One on One, Used by marketeers if they give you peronal support (email, skype etc.)
  • AIDAAttention, Interest, Desire, Action Marketers way to make customers from leads defined as a square
  • AJAXAsynchronous Javascript And XML This kind of website coding allows dynamic updates without refreshing the page.
  • APIApplication Program Interface  a level in programming where for example the program communicates with the user interface
  • AOV Average Order Value self explaining
  • AR – Augmented Reality A addition to something live with graphics, video etc. Think of sports results during a match
  • ASPApplication Service Provider is script added to a HTML page, so it is dynamic. Microsoft uses asp, Linux PhP. it is a scripting language
  • ATDAgency Trading Desk An independent agency that works with media buying (advertising) companies

  • B2BBusiness to Business Businesses market their products or services to other businesses
  • B2CBusiness to Consumer These businesses market directly to consumers
  • CLVCustomer Lifetime Value is a prediction of the total profit a customer will be worth throughout the entire duration of their business with you
  • CMSContent Management System A framework where you can manage your website online. It is connected through a database. Most known are Joomla and WordPress
  • CPACost Per Action. Model were you already get paid when a user only clicks your banner or provide simple details like email adress
  • CPCCost Per Click method where you are billed as a lead or customer clicks on it
  • CPL – Cost Per Lead  defines how much moneypay when you make an succesful lead from an advertiser .
  • CPM – Cost Per Million
  • CPV – Cost Per View (see also PPV)
  • CRConversion Rate Result of the action you desire from your customers (e.g., a purchase, subscription, etc.) It is calculated by dividing the total number of conversions by the number of visitors to your website
  • CRMCustomer Relationship Management A database system where you can record all details of your leads and customers
  • CROConversion Rate Optimization optimization for increasing your CR
  • CSSCascading Style Sheets An addition to an website page where you define the layout, clours etc. You can define it once and apply it to all or part of your website pages
  • CTA Call To Action.  An eyecatching button or banner that makes the visitor of a site provide details or make a sale. because in the past the buttons were merely yellow, they are often reffered to as the page banana
  • CTR – Click-through rate Is used to determine the success of an online ad. It is expressed as a percentage which is calculated by dividing the number of clicks by total impressions and multiplying by one hundred. A high percentage indicates an effective ad.
  • CX – Customer experience
  • DM – Direct mail (or ‘Direct message’, in Twitter )
  • DMP – Data management platform
  • DNSDomain Name System Translation of a IP adres (unique internet address) to a name. You connect through the name ( instead of a number (
  • DR – Direct response
  • DSP – Demand-side platform
  • E-commerce Electronic commerce such as webshops, commonly used for for physical products
  • ECPM – Effective CPM
  • EPC – Earnings per click
  • EPM – Earnings Per Thousand
  • ESP – Email Service Provider
  • FB – Facebook
  • FBML – Facebook Markup Language
  • FTPFile Transfer Protocol protocol to move files over the internet. It is faster then http
  • GAGoogle Analytics Google’s way to analyse and rank data. You find it under the development tools of Google
  • HIPPO – Highest paid person’s opinion
  • HTMLHyperText Markup Language. The coding language websites use to show content.
  • HTTPHyper Text Transfer Protocol the standard protocol to transfer internet pages
  • HTTPSHyper Text Transfer Protocol Secure the encrypted version of http, recognizable with a lock in your browser
  • IMInbound Marketing  Marketing based on the effect have customers come to you, instead of reaching out, Think for example blogging
  • IMAPInternet Message Access Protocol a way to connect your client (outlook , smartphone etc.) to a mail box. It is the successor of POP3
  • IP – Intellectual Property (or ‘Internet Protocol’)
  • ISPInternet Service Provider The party that gives you access to the internet
  • KPIKey Performance Indicator is used to evaluate the success of an organization . it is a way to measure if your company goals are met, by setting up quality indicators
  • LTV – Lifetime value
  • MoMMonth on Month a form of comparing a metric based on the previous month, usually expressed in a percentage.
  • MLM – Multi-level marketing
  • MVT – Multivariate testing
  • OEMOriginal Equipment Manufacturer Software or OS delivered through a Vendor and ist ataached through a device. For instanstance a Windows OEM version belongs to the PC, you are not allowed to install it elsewehere
  • OSOperating System like Windows, Linux, Unix, MacOS etc. (sometimes this is used for ‘open source’)
  • PBNPrivate Blog Network Set of expired domains that you own, backlinks coming from there get a higher google ranking then a new one
  • PHP – PHP Hypertext Preprocessor
  • PMPrivate Message. Normally everything you post on social media is public
  • POS – Point of sale
  • PPC – Pay per click
  • PPL – Pay per lead
  • PPV – Pay per view
  • PRPageRank Displays the rank which you have in SERP, 1 is the highest
  • PTC – Pay To Click making money online by clicking ads
  • PVPageViews Number of pageviews does not have to be organic (Means real People), bots searchengines etc. visit your page too
  • QAQuality Assurance a department in a company that checks if the quality standards for a product are met
  • QR Code Quick Response Code a Barcode in the shape of a square, which can be scanned very quickly by f.i. a smartphone. Ideal for giving contact information quickly
  • QS – Quality score
  • RFIRequest For Information a standard in ICT which is a kind of a question, no problem, a change ewtc. normally it has its own price tag
  • RFP – Request for Proposal
  • ROIReturn On Investment is a performance measurement tells you how much you made from a investment. For example, if you spent $1000 on an advertising campain and you make 1500 out of it, your ROI is 50 percent
  • RON – Run of network
  • ROR – Ruby on Rails
  • ROS – Run of site
  • RSSReally Simple Syndication method ehere can easily extract new updates from a site and presented to you, these updates are called a feed.
  • RTReTweet sharing the same message on twitter
  • RTB – Real time bidding
  • RTD – Real time data
  • S2S – Server to server
  • SaaSSoftware As A Service Normally you run software on your PC, now you login a server and run software from that server. You can access it anywhere
  • SEMSearch Engine Marketing Improving website visibility through advertising and optimazation
  • SEO Search Engine Optimization technique to get on the first page in search results. These include for example keywords, backlinks etc.
  • SERPSearch Engine Results Page do we need to say more
  • SLAService Level Agreement Agreement between parties to define a minimum service. For example: uptime website minimum 98% per year, daily backup. Often with penalties when the standards are not met.
  • SMSocial Media Platforms where people are socially active, for example twitter, facebook, instagram, google+, pinterest
  • SMESmall and Medium Enterprise. (aka SMB = ‘business’) Small is to 5 employees, medium up to 100 employees. Many businesses use their own criteria of amall or medium
  • SMMSocial Media Marketing Advertising  Advertising on social media, done for free or cheap traffic
  • SMOSocial media Optimisation Optimizing your your social media campains for better visibility and conversions
  • SMPSocial Media Platform
  • SMSShort Message Service Was used in the 21st century to send a short text over a mobile phone with a maximum of 160 characters. You cannot add photo’s , links etc. Became obsolete
  • SOV – Share of voice
  • SOWStatement Of Work used in projects, it defines very exact what has to be delivered in a project, what is not included etc.
  • SSL – Secure Sockets Layer
  • SSP – Supply-side platform
  • SWOTStrengths, Weaknesses, Opportunities, Threat Circular Analysis of your personality that reflects your work.
  • TCOTotal Cost of Ownership Imagine you have a PC, with Windows and Office. The TCO of the PC is the hardware, the software licences, the power consumption etc. etc
  • TLDTop Level Domain the highest level in a domain name: for example .com , .net, .info , .nl
  • TOS – Terms Of Service
  • UCD – User-centric design
  • UIUser Interface That part of a program that the users see
  • UGC – User-generated content
  • URL – Uniform Resource Locator
  • USPUnique Selling Proposition characteristics that differentiate a product or service from competitors
  • UVUnique Visitor So NOT a recurring one to a website
  • UX – User eXperience
  • VOD – Video on Demand
  • VM – Viral Marketing
  • WOMM – Word of mouth marketing
  • WYSIWYGWhat You See Is What You Get a editor where you can format tekst how it really looks like, instead of showing code
  • YOYYear On Year see MoM
  • YTD – Year To Date
  • XML – eXtensible Markup Language



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