10 marketing books you should read in 2017


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Interview after interview with top performers tends to reveal similar daily habits: an early wake time; a regular exercise regimen; and a designated time for reading.

Reading a lot won’t necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders read because it’s the most efficient way to gain the condensed information, guidance, and insights they need to excel at their jobs. Who wants to reinvent the wheel when others have provided the blueprint? This is especially valuable in the marketing world,

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